Technological and marketing trends in the mining industry

DOI: https://doi.org/10.30686/1609-9192-2025-3-170-179

Читать на русскоя языкеS.V. Karpova , O.E. Ustinova
Financial University under the Government of the Russian Federation, Moscow, Russian Federation
Russian Mining Industry №3 / 2025 p.170-179

Abstract: The modern mining industry is undergoing a fundamental transformation under the influence of digitalization and technological innovations. The research aims to identify and systematize key technological and marketing trends in the coal industry, with a particular focus on digital technologies, automation, and environmental sustainability. The research methodology is based on a comprehensive analysis of data from the industry leaders, statistical indicators and market trends using a multilevel approach to assessing the effectiveness of innovation. The results demonstrate a 37% increase in investments in technology solutions over the past three years, with a priority focus on artificial intelligence, the Internet of things, and digital twins. It was revealed that companies that have implemented integrated digital solutions have achieved a 23.6% reduction in operating costs and a 29.4% increase in labor productivity. A correlation has been established between digitalization and indicators of sustainable development: reducing the carbon footprint by 18.7% and improving the occupational safety by 42.3%. In the marketing sector, there is a transition to a model of responsible consumption, which is reflected in the growth of premium segments of eco-friendly products by 31.2%. The practical significance of the research lies in the formation of strategic recommendations for coal market players on prioritizing technological investments and adapting marketing strategies to the new market realities.

Keywords: digital transformation, coal mining, artificial intelligence, sustainable development, Internet of Things, predictive analytics, ESG strategies

For citation: Karpova S.V., Ustinova O.E. Technological and marketing trends in the mining industry. Russian Mining Industry. 2025;(3):170–179. (In Russ.) https://doi.org/10.30686/1609-9192-2025-3-170-179

Article info

Received: 18.03.2025

Revised: 15.05.2025

Accepted: 15.05.2025

Information about the authors

Svetlana V. Karpova – Dr. Sci. (Econ.), Professor, Head of the Marketing Department, Director of the Institute of Management Research and Consulting, Faculty of "Higher School of Management", Financial University under the Government of the Russian Federation, Moscow, Russian Federation; https://orcid.org/0000-0002-4488-8131; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Olga E. Ustinova – Cand. Sci. (Econ.), Associate Professor, Department of Strategic and Innovative Development, Faculty of "Higher School of Management", Financial University under the Government of the Russian Federation, Moscow, Russian Federation; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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