Marketing aspects of technological development of mining enterprises

DOI: https://doi.org/10.30686/1609-9192-2025-3-58-66

Читать на русскоя языкеS.V. Karpova, T.V. Pogodina
Financial University under the Government of the Russian Federation, Moscow, Russian Federation
Russian Mining Industry №3 / 2025 p. 58-66

Abstract: Marketing aspects of mining enterprises' activities are becoming crucial in the context of technological transformation of the industry. The issues of managing market research organization in the technological sphere and determination of technological development trends of mining companies remain unresolved. The purpose of the research is to develop theoretical and methodological provisions and tools for marketing research into the technological development of mining enterprises. The subject of the research is organizational and economic relations arising in the process of technological development of mining companies. The object of the research is the world's largest mining companies. The activities of Rio Tinto, BHP Group, Vale S.A., Anglo American and Norilsk Nickel PJSC were analyzed. The share of the R&D costs in 2020-2023 was 0.3-0.5% of the revenue, which is 2.5 times lower than the average level for high-tech industries. BHP Group demonstrates the highest sales profitability of 42.3%, with the revenue growth rates reaching 18.7% annually. Digitalization of mining operations increases labor productivity by 15-23%, while introduction of autonomous equipment reduces operating costs by 12-17%. It has been established that companies investing more than 0.4% of their revenue in R&D show 27.8% higher capitalization growth. The concept of sustainable technological marketing in the mining industry is proposed, which integrates economic efficiency with environmental responsibility and social acceptability.

Keywords: Mining companies, technological development, customer-oriented approach, sustainable subsoil use, correlation analysis, innovation profitability

Acknowledgements: This work was financially supported by the Ministry of Science and Higher Education of the Russian Federation (project No. FRZU-2023-0008).

For citation: Karpova S.V., Pogodina T.V. Marketing aspects of technological development of mining enterprises. Russian Mining Industry. 2025;(3):58-66. (In Russ.) https://doi.org/10.30686/1609-9192-2025-3-58-66

Article info

Received: 12.02.2025

Revised: 23.04.2025

Accepted: 23.04.2025

Information about the authors

Svetlana V. Karpova – Dr. Sci. (Econ.), Professor, Head of the Marketing Department, Director of the Institute of Management Research and Consulting, Faculty of "Higher School of Management", Financial University under the Government of the Russian Federation, Moscow, Russian Federation; https://orcid.org/0000-0002-4488-8131

Tatiana V. Pogodina – Dr. Sci. (Econ.), Professor, Professor of the Department of Financial and Investment Management, Faculty of "Higher School of Management", Financial University under the Government of the Russian Federation, Moscow, Russian Federation; https://orcid.org/0000-0002-6619-4229; e-mail: TPogodina@fa.ru

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